New customers, and the leads you already paid for. One solution for both.

ADI is an insurance distribution platform for carriers and their partners. We engage, enrich and qualify each lead in your voice, learn who they are, and carry them to a quote and a digitally issued policy using your embedded API layers.

Opportunity one

New customers from embedded partner experiences

  1. Partner checkout
  2. Consent recorded
  3. Intelligent profile
  4. Quote in the chat
  5. Policy issued
  • A customer buying from your partner opts in, and we start one conversation right there.
  • We build their profile from the partner, enrichment and the chat, so nothing is asked twice.
  • Every quote and decision comes from your own systems, through to digital issuance.
Opportunity two

Convert the leads you already own

  1. Lead in your CRM
  2. Picked up where they left off
  3. Follow up on their timing
  4. Application finished
  5. Synced to your CRM
  • Abandoned quotes and closed-out leads get a text from a number they know.
  • We read every reply, so “not until next month” becomes a follow-up on that day.
  • Renewals, the next product and lapse risk get caught early, and every step goes back to your CRM.

From the moment of interest to an issued policy.

Generate new customers through embedded partners, then engage, enrich and qualify each lead through your own quote and issuance APIs.

  1. 01 / Generate

    Meet customers where they already are

    A customer opts in inside a partner experience. Their consent and available details start a conversation in your agent’s voice.

  2. 02 / Qualify

    Build a profile, without repeating questions

    Partner data, enrichment and the conversation fill in the picture. We ask only what your product needs and hand off to a licensed agent when needed.

  3. 03 / Convert

    Quote and issue through your API layers

    Your systems return the quote and handle the secure application and digital issuance. Every step is recorded back in your CRM.

Put your own numbers in. See what your leads really cost.

Two calculators for carriers and distribution partners. Every figure starts as an illustrative example you can change.

Calculator figures are illustrative examples, not predictions, quotes or ADI pricing.

Turn the leads you already paid for into policies.

Keep the conversation going with the leads you already own. Engage, enrich and qualify each lead in your agent’s voice, then carry them to a quote and a digitally issued policy using your embedded API layers.

Example lead, start to finish
  1. Lead picked back upFrom your CRM, consent on recordDay 1
  2. “Not until next month”Follow-up set for the day they askedRead
  3. Quote in the chatReturned by the carrier’s quote APIQuote
  4. Policy issuedThrough the carrier’s own systemsIssued

People don’t answer numbers they don’t know. But they read their texts.

About half
of the leads they generate are ever reached
About 1 in 10
of those buys
Around 5
of every hundred leads you pay for become policies

The other ninety five get three missed calls and a file marked closed.

It doesn’t just send texts. It understands every lead.

Every message follows the templates your compliance team approves.

One reply, read the way we read it

Looks good. Not until next month though, after my bonus

Intent
Interested, later
Timing
After the bonus, early next month
Tone
Relaxed, a bit busy
Next step
Calls paused, text on the day
Example.
  • One profile for every lead

    We bring together what your partner, your CRM and the lead’s own replies tell us, so no one is asked the same thing twice.

  • It understands every reply

    We read what the lead means, not just what they typed. “Not until next month” becomes a follow-up on the day they asked for.

  • It asks only what’s missing

    We check your product’s own rules and ask for the answers still needed, one at a time, right in the chat.

  • It picks the moment

    We time every message to the lead’s day and time zone, and step back when someone needs space.

  • It knows when to hand off

    When a lead wants to talk, or a question needs a licensed agent, your agent gets the whole conversation in hand.

  • It shows what’s working

    We compare the leads we bring with your own, stage by stage, from first reply to issued policy.

Reaching them is only half of it. We take them all the way to a policy.

  1. Every closed-out lead gets a text

    Every closed-out lead comes to us instead of going quiet. We text them in your agent’s voice, from your agent’s own number. Real blue bubbles, hosted through your agent’s own Apple ID. No robotic scripts, just a short, warm conversation that learns who each lead is and carries them to a quote and an issued policy.

  2. We read the room

    We rank every lead by how ready they are to buy, so your agents spend their time on the ones who are. We read the tone of every reply, so we know who is worried about price and who is just busy. And we walk your agent into every call with the whole conversation in hand.

  3. They can buy on the spot

    With digital issuance, we send your secure application right in the thread. The lead applies on the spot, and the policy is issued in minutes, no call needed. Leads who want to talk get a short call with a licensed agent instead.

  4. A talk track for every lead

    Every lead gets a talk track: the goal, and the questions we still need answered. We fill in what we already know from your texts, your calls and your notes, and show exactly where each answer came from. Then we ask the next right question, one at a time, never twice, and build rapport before we ever ask for the sale.

  5. We keep them warm until they’re ready

    When they say text me Tuesday at 3, we text them Tuesday at 3. When they go quiet, we check in on a rhythm that fits them, never too much, and every check-in mentions one true thing: the new baby, the move, the renewal. So when they’re ready, months from now, your agent is the one they text back.

Watch each thread adapt to the person.

Choose a person to see how timing, tone and the next question change. All three are fictional examples.

Best time
After the kids are in bed
How they like it
Two short lines
Next question
Only the two still missing
DDanaText message

Still want to sort out coverage for the family? Two quick questions and you’ll have a real number.

Yes sorry, work has been crazy. Is it expensive?

Let’s find out. We already have the household details, so just two: your date of birth, and do you use tobacco?

Quote returned by the carrier’s quote API

Wherever they reply.

One shared memory follows each person across every channel, so nobody has to start over.

  • Texts from the agent’s own number, in blue bubbles
  • Email, in the same thread
  • WhatsApp
  • Instagram messages

Ready when they are.

  1. They say“Text me Tuesday at 3.”The timing is saved with the conversation.
  2. Tuesday, 3:00 PMWe text them then.Not before, and not on a fixed drip.
  3. Months laterOne true thing each time.The new baby, the move, the renewal, on a rhythm that fits them.

From a moment
to a relationship.

Step through the eight stages a person moves through with ADI, from first hearing about a benefit to the policy record they keep.

Interactive, illustrative demonstration

Provider integrations are subject to authorization and implementation. This demo does not request quotes, collect payments, or issue coverage.

  1. Start with a relevant moment.

    A consumer joins a wellness program. The experience creates an opportunity to introduce a relevant protection benefit.

  2. Make protection part of the experience.

    Explain the benefit, its terms, and the next step. Consumers choose whether to explore relevant protection.

  3. Better context. Clear permission.

    Gather relevant information and appropriate authorizations before engagement. Sensitive information requires specific safeguards.

  4. A conversation with context.

    Educate and qualify new consumers, or re-engage existing leads with appropriate permission.

  5. A real quote, without retyping.

    Pass authorized information into a supported provider quote API. Reduce repeated data entry and connect consumers to available options.

  6. Carry the context forward.

    Connect digital applications, disclosures, signatures, and supported eligibility services. Route complex cases to qualified people.

  7. Complete through the provider.

    Authorized provider systems handle payment, binding, and issuance. ADI does not independently issue insurance.

  8. Keep the relationship connected.

    Provide digital policy information where supported, helpful follow-up, and relevant opportunities to continue the relationship.

Step 01 of 08

Five industries where protection fits.

Each starts with a moment people already go through: a dental visit, a new membership, a car purchase, a race sign-up or a wellness program.

Your platformHosts the moment: a visit, a membership, a purchase
ADIConsent, profile and one intelligent conversation
CarrierQuote, underwriting and the policy
YouEarn on each customer who opts in, under your program’s terms
Every program follows the same path
  1. The partner moment
  2. Benefit discovery
  3. Permissioned context
  4. Intelligent engagement
  5. Provider quote
  6. Application & issuance
  1. Join the program

    Tell us about your customers and the moments where protection fits.

  2. Add it to your experience

    Offer the benefit at checkout, sign-up or after a visit, with consent recorded for every customer.

  3. Earn as customers opt in

    The carrier handles the quote, underwriting and policy. You earn under your program’s terms.

See what a program could earn. Example numbers only.

New customers per location, per month
Number of locations
$1.00
Example rate, not an ADI price
Example monthly earnings$5,000
Example yearly earnings$60,000

5,000 customers a month across 1 location at an example $1.00 each.

Talk about a program

Illustrative example only. Not an offer, a quote or ADI pricing. Real terms depend on the program, the carrier and applicable requirements. Locations in a range are counted at a midpoint (2–5 as 3, 6–10 as 8, 11–25 as 18, 25+ as 30).

Your compliance team approves before a single lead is texted.

Six rules every program runs under, from the first text to the last.

  • Isolated by program

    Contacts, notes and everything learned stay in that program’s own account. Only its team can see them, and no other customer ever does.

  • Consent first

    Only leads with recorded consent are texted. Every yes is saved with the date and the words agreed to.

  • Stop means stop

    Stop requests are honored instantly, and quiet hours follow each lead’s local time.

  • Never sold or rented

    Contacts and conversations are never sold, rented or shared with anyone else.

  • Every fact shows its source

    Each detail shows where it came from, and can be corrected or deleted.

  • Your systems decide

    Quotes, underwriting and policies come from your own systems. We never give product advice, and a licensed agent steps in whenever a lead wants one.

Guardrails, compliance and privacy

Consent on record

Every conversation runs inside the rules your compliance team already works to. We only text consumers who asked to hear from you, and we record that consent for each one: when and where they gave it, the exact wording they agreed to, and every opt-out after.

Texting and privacy law

Texting follows the TCPA, with prior express written consent for marketing messages, quiet hours in the consumer’s own time zone, do-not-call checks before the first text, and STOP honored right away. Requests under the CCPA and other state privacy laws to see, correct or delete personal data are honored.

Your systems, your data

Only the message templates your team approves are sent. Health answers stay inside your secure application, and every quote and decision comes from your own systems. Each carrier’s data is kept separate and encrypted, with a full audit trail your team can review.

Conversations, names and details are illustrative. We are not an insurance carrier, broker or agent. Carrier integrations are subject to authorization and implementation.

We drive quotes and digitally issued policies.

Not just booked calls. We move each lead to a captured quote and digital issuance through your own quote and policy tools.

  1. Send a batch

    Send us leads from one team, closed out or brand new.

  2. Connect and sign off

    We connect to your quote and issuance tools, and your compliance team signs off.

  3. Measure it

    We measure quotes captured and policies issued against what you see today.

Questions people ask about ADI

What is ADI?

ADI is an insurance distribution platform for carriers and their partners. It engages, enriches and qualifies each lead in the agent’s voice, from the agent’s own number, and carries them to a quote and a digitally issued policy using the carrier’s embedded API layers.

Is ADI an insurance carrier, broker or agent?

No. ADI is a technology platform. Quotes, underwriting and policies come from the carrier’s own systems, and a licensed agent steps in whenever someone wants one.

Can ADI work with leads we already paid for?

Yes. Abandoned quotes and closed-out leads with recorded consent get a text from a number they know, and the ready ones move to the carrier’s quote and issuance tools, with every step synced back to the CRM.

How does ADI find new customers?

Through embedded partners. A customer buying from a partner in healthcare and dental, fitness, automotive, events or wellness opts in, and one conversation starts right there.

How does ADI handle consent and compliance?

Only leads with recorded consent are texted, stop requests are honored instantly, quiet hours follow each lead’s local time, and the carrier’s compliance team approves the messages before a single lead is texted.

How do we start with ADI?

With a small pilot: send a batch of leads from one team, connect ADI to your quote and issuance tools and sign off, then measure quotes captured and policies issued against what you see today.