ADI · adignite.io/roi-tools/new-customers · Illustrative example only. Not a prediction, a quote or ADI pricing.

New Lead Acquisition ROI Calculator

Paid clicks are an expensive way to find new customers. Compare your PPC economics with customers who arrive through embedded partner experiences, engaged in a conversation and carried to a digital quote and policy.

Every number below is an illustrative example, not a prediction, a quote or ADI pricing. Change any of them to match your business.

Line by line, each month

Both channels start from the same number of consumers, but their qualification and conversion rates differ. The qualified quote fee applies to qualified quoted leads, and the application or issuance fee is modeled on issued policies. Fee figures are examples, not ADI pricing. Broker-free issuance requires approved licensing and distribution arrangements. The policy contribution figure is an illustrative assumption.

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For leads you already pay for

Existing Lead Conversion ROI

For carriers already spending on PPC, lead generation, call centers and broker distribution. Compare current cost with digitally enabled cost, cost per issued policy and monthly savings.

  1. Lead volume and cost
  2. Contact and conversion
  3. Fees and commissions
  4. Cost per issued policy
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