ADI · adignite.io/roi-tools/new-customers · Illustrative example only. Not a prediction, a quote or ADI pricing.
INSURANCE GROWTH & ROI TOOLS
New Lead Acquisition ROI Calculator
Paid clicks are an expensive way to find new customers. Compare your PPC economics with customers who arrive through embedded partner experiences, engaged in a conversation and carried to a digital quote and policy.
Clicks are paid for whether or not anyone answers.
Embedded partner experiences meet people at a moment they already chose, like a purchase or a sign-up.
In this model, fees are tied to qualified quotes and issued policies rather than to clicks.
Every number below is an illustrative example, not a prediction, a quote or ADI pricing. Change any of them to match your business.
Line by line, each month
No policies are issued at these inputs in at least one scenario, so its cost per issued policy shows as a dash.
Both channels start from the same number of consumers, but their qualification and conversion rates differ. The qualified quote fee applies to qualified quoted leads, and the application or issuance fee is modeled on issued policies. Fee figures are examples, not ADI pricing. Broker-free issuance requires approved licensing and distribution arrangements. The policy contribution figure is an illustrative assumption.
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For carriers already spending on PPC, lead generation, call centers and broker distribution. Compare current cost with digitally enabled cost, cost per issued policy and monthly savings.